It’s always interesting to see what influence a city exerts on the creative community. We are often under the opinion that large cities with a diverse cultural and social mix generate the cutting edge, trend-setting crew that bring new ideas to the rest of us creative cool cats. So, I asked around town about some brands that are bench-marks in this neck of the woods and was pleasantly surprised to see that in fact, a number of these brands are found in fairly obscure, ‘dorps’ by South African standards.
A TV is a TV is a TV…..
Any one with half an iota of design savvy would consider Bang & Olufsen or B&O as it is affectionately referred to in Denmark as a design icon. I have personally always aspired to own one of their magnificently crafted audio visual pieces and can now say that I am the proud owner of a 1956 original, WORKING, AM/FM radio set. It was cheap by B&O standards and I doubt a retailer of these fine instruments would consider a bottle of 15 year old scotch a fair trade for one of their latest Smart items. My beloved icon was in need of a little T&C so after some investigations into the brand, I was pleasantly surprised to find out that it is the casings of the equipment that makes it unique. The innards or vital organs of B&O are obviously good quality as I have come to expect from the Scandinavians but the thing that has made them famous is the sleek, modernistic, minimalist approach to the audio visual category.
Another surprise is that the company that is responsible for these marvellous aesthetics is based in a small town in Southern Denmark called Bramming! With a booming population of around 7500 and a border of beef and pig farms, one would expect this town to rather be innovating in the processed pork category! Any one for designer sausage casings?
One of the latest designs from B&O is the Beolit 12, a portable audio speaker that couples harmoniously with an iPhone (don’t tell the rest of the smartphone fraternity but they can use this cool device too). What I personally like about the Beolit is the use of the leather strap and rubber tray on top. The strap gives it a bit of character and adds a cool juxtaposition to the brushed metal casing. The rubber top tray is, in true Scandinavian style, practical as it stops your phone from sliding around.
It is small enough to be unobtrusive in your home but has large enough sound to keep your feet tapping away above the dim of a raucous dinner party.
This definitely gets my nod of approval.